What are the pros and cons of using TikTok for your business? 2022 (2023)

What are the pros and cons of using TikTok for your business? 2022 (1)

The problem with adopting Tiktok for business is that its algorithm is flawed.
TikTok's algorithm is sophisticated, but its goal is simple: show users the things that matter most to them based on their past engagement.

These are some of the factors that the TikTok algorithm takes into account:

You like, share, comment, rewatch and finish the content.

Hashtags and captions of your interest (or include in your own content)

The theme you are looking for

Audio that is now loud in the videos you are watching

Language options, device type, and post location are all account settings.

You have marked some content as "not interested".

The reason why it's crucial to follow the algorithm is that you want your video content to appear in TikTok's main discovery feature, the "For You" tab. The goal of any creator is to get their material on the TikTok algorithm's For You page, as they get their videos in front of as many people as possible. Here are five strategies successful TikTok creators use to make their videos go viral.

  1. Make user-generated content a priority.

User Generated Content (UGC) refers to any type of content (in this example, videos) created by TikTok users rather than brands. Prioritizing it is an effective method to quickly gain audience loyalty. This is because 56% of TikTok users identify with companies that publish unpublished material starring normal people.

The popularity of User Generated Content (UGC) stems from the fact that it is provided by real customers who love your business and want to promote the value of your products without receiving any payment. Also, consumers are more likely to adopt a brand they believe in. Authenticity is important to Gen Z users, who increased their use of TikTok by 63% last year.

Encourage customers to mention you in their social media posts to generate UGC for your brand. Check your brand hashtag for user-tagged material if you've created one for your business. Save things from other people's profiles that you'd like to repost. Always give credit to the creator of the source when forwarding the UGC.

You can use duos or seams to respond to UGC instead of just reposting ready-made movies. Duets allow you to reply to half the screen, allowing your reply to play along with the original video.

Stitch is a feature that allows you to cut and paste segments from another video into your own. So if a customer tags you in a video showcasing your latest purchase, you can combine a segment of your video with yours to create something entirely new.

UGC has the added benefit of being able to fill most of your schedule for the month. Consider for example,de Bloomscapefeed” UGC accounted for more than90% of your contentin the previous month.
This communicates to the public that Bloomscape has a dedicated customer base that is so excited about their purchases that they want to promote the company on TikTok.

2. Develop relationships with decision makers

(Video) 8 Benefits Of Using TikTok For Your Business

On TikTok, influencers are extremely popular. Around a quarter of all content on TikTok contains acelebrity or influencer.

By sharing your merchandise with your own audience, these content creators can generate a lot of excitement for your business. This leads to expanding your marketing efforts and provides an algorithmic boost to get your items and services in front of as many people.
Take a look at this example from West Elm. the furniture storein association with Sophia Bush and Plant Kween

The video incorporates not only items from West Elm, but also a well-known businessman (Plant Kween) and a high-profile celebrity (Sophia Bush). It is also instructive and viewers will learn new ways to grow plants by watching it.

If you're a small business, you probably won't spend a lot of money on TikTok influencer marketing, but you can target micro-influencers with fewer than 10,000 followers. Micro-influencers are beneficial as they have a loyal following (and therefore high engagement), even though they are cheaper to hire than mainstream influencers.

Manually researching the people you'd like to work with is the cheapest way to discover influencers. Browse rival profiles and video comments for highly engaged users who have their own following. These creators will almost certainly make excellent micro-influencers. Once you've found 10-15 people you'd like to work with, contact them for pricing.

3. TikTok advertising should be prioritized.

TikTok advertising could transform the way you think about online marketing. According to research, TikTok's UGC-focused adsoutperform other types of digital ad placementslike Facebook ads (32%) and more traditional digital ads like Google ads (46%).

These numbers support the case to refocus your digital ad spend on TikTok and reduce ad spend on other platforms in favor of TikTok.

After launching a month-long in-app advertising campaign, the hair care companyby k18us70% increase in average daily salesIt was the company's first paid TikTok campaign.

The company usedspark adswhich are ads built from existing organic material, to increase brand awareness. The success of the campaign was determined by hashtag views, following growth, and video views. The K18 ad received 27 million views by the end of the month, while the #K18Hair campaign hashtag was viewed nearly 73 million times. This helped the company grow from 2k to 20k followers.

The amazing thing about Spark Ads (and marketing on TikTok in general) is that you don't have to generate new assets to meet advertising standards, unlike other social media platforms. Start by looking at your feed to see which videos are performing better than the rest. Those are really your top advertising candidates. Invest money in attracting as many eyes as possible to your brand.

4. Use analytics to track engagement.

You can use your TikTok for a business account to track your account analytics and learn more about what your target audience likes to watch, and use that information to improve your content. The most significant advantage of employing these KPIs is that they take all the guesswork out of your TikTok marketing plan.

The metrics in the TikTok app fall into four categories:

1. Overview – Track engagement and follower count.

2. Content – ​​Keep track of your most viewed videos.

3. Followers – Provides insights into audience growth as well as demographics.

4. Live: Show live video information.

You can also track performance trends over time using global data like hashtag views and the Discover tab. You'll be able to tell if a trend is still going strong and if it's worth writing about. If the “my coffee ritual” videos were very popular three months ago but don't get much attention anymore, you know it's not a good idea to go any further.

The following are some of the main advantages of using it for business:

1. Tiktok is easy to use

The first advantage of the app is that it is easy to use and does not require any specific talent to learn unlike other video editing tools like Final Cut Pro or Adobe Premiere Pro which can take some getting used to. This means that it can be used by anyone, from a YouTube channel owner with a minimal movie production budget to a large corporation.

(Video) Pros and Cons of TikTok for Business

2. It is a place where people can express themselves creatively.

People create innovative and funny stories on TikTok, helping marketers to differentiate themselves with fun and useful content.

3. It's a fantastic approach to reach new customers.

Users can follow you and like or comment on your posts. is a social networking website that allows you to upload short videos and share them with your followers. It's a great approach to reach new customers and get feedback on current industry trends.

4. Free mark

Just like any other social media channel, it helps in brand marketing through hashtags, likes, comments, and shares, among other things. It's easy to do this for free too!

5. Brand promotion

TikTok is a social media platform where users can make short videos. It is a simple way to involve customers in the brand experience, so it can be used as a promotional technique. It makes it easy to post information, gain followers, and earn money.

6. Your vast audience has the potential for greater engagement.

It is a video sharing platform focused on creativity and self-expression; the potential for increased engagement and audience base is endless and will help brands and businesses make a bigger impact.

7. Tiktok is a free marketing tool.

It is a free advertising tool that allows you to share short films with your audience. It's a great method to connect with potential customers and promote your products or services; You can use it to understand more about your customers and find out what kind of material they like.

8. Ability to communicate information faster

It is a well-known popular application that has lately aroused the interest of companies. It allows people to share movies, photos, and text in real time, allowing customers to communicate information more effectively through the use of visual content rather than sending lengthy emails or letters.

9. Helps build authority in your field.

Users can film themselves speaking and add text to make a short and funny video to post on social media. By sharing your movies with your audience as more users use the app,you can build authorityin your field

10. Offer a variety of marketing options

Users can personalize their videos by adding voice, text, photos, and even drawing directly on them. Because of thisdiversified marketing approachTikTok engagement rates are very high.

It is becoming more and more vital for brands to bring their content to the platform as it grows. It can be used to increase brand awareness, increase consumer engagement, and drive traffic to a company's website or app.

It is a very effective marketing tool for businesses. It's a great approach to reach new people who may not be familiar with you or your company.

One of the biggest advantages of TikTok is the ability to create personalized experiences on the go. Businesses can use it to respond to customer requirements in real time, even during live interactions, and create lasting customer experiences.

11. You have some leeway in terms of creativity.

(Video) 5 Ways to use TikTok for Business | Advantages & Disadvantages for Small Business Owners

The content on TikTok is mostly lighthearted, whimsical, and fun.

They are real people who act in unique and often funny ways. Using TikTok for business to promote your brand has some major benefits, even if you're a real B2B or SaaS company offering serious products or services.

Users ofsocial mediathey crave social connection and honesty. While educational value has its place on TikTok, establishing your business as conversational and easy to connect with will make customers more comfortable embarking on a long-term relationship with you.

Obviously, there is a place and a time for everything, but I am sure that your company has not yet reached its limit of fun and laughter.

12. TikTok for Businesses: An Infinite Pool of Influencers

One of the most intriguing features of TikTok is that anyone can go viral. It's not impossible for someone with zero followers and zero views to post a TikTok video one night and get a million views the next morning.

TikTok has an endless pool of influencers to choose from due to its ability to give anyone a huge following. If your business wants to target a specific demographic in a certain location, there will almost certainly be an ideal candidate who fits the bill and already has a strong following.

According to recent research,nearly 86% of sellersEmployed influencer marketing to improve brand awareness or drive sales.

Filtering TikTok influencers, on the other hand, can be a slow process and it's hard to know if a particular influencer is a good fit for your service or product.

To solve these problems, TikTok developed theTikTok Creator Marketan analytics tool that helps marketers find TikTok users to collaborate with. It allows you to access influencer engagement, reach, demographics, insights, and more.

13. Opportunity to reuse content

TikTok recordings are limited to 60 seconds. They are, for the most part, short, customizable, and can be reused across all of your social media channels. Think how much adding one of your TikTok recordings to an email would make things better for your customers and increase their interest in your future emails? Or, if you're still trying to build your community at different stages, you have the option of uploading the TikTok video directly to yourInstagramStories. Also, you can distribute it on your website or use it in integration presentations or recordings.

The more creative you are, the more brownie approaches you will get from users. However, you must make sure that you convey the same message on each channel.

While TikTok is perfect for light-hearted content, having visuals and fully reporting that contrast can be confusing when someone views it on another stage or visits your business website.

TikTok bills itself as the place for short, versatile recordings. Imagine an Instagram for recordings or a short YouTube but with some great unused highlights. Recordings on TikTok can last between five and sixty seconds. You will be able to effectively include attractive filters and unusual impacts. TikTok also includes a huge library of songs that you can include melodies in your videos. TikTok's calculation uses AI to provide customers with proposals for which videos they should watch based on their previous views. The calculation makes it easy for customers to find unused substances, and also simplifies the formation of viral sensations. The app is growing by leaps and bounds and is already the sixth largest social fix. Here are some more startling numbers that might convince you to use TikTok for business:

• The social platform app has been downloaded more than 1.65 billion times

• In 2019, it was the second most downloaded application (after WhatsApp)

• The normal customer opens the application more than 8 times a day

· About 60% of TikTok users arefemale, while only 40% are men

Recognize the platform

Begin withcreate a small business accountand explore the platform if you're considering using TikTok as a small business marketing tool. This is not the type of environment in which you should try to force-market your IT software. On TikTok, this kind of promotion doesn't go very far. That's why it's a good idea to start by looking at what other companies are doing. Before proceeding, double check that your target audience is on TikTok.

Here are some things you can try as you get to know the platform:

(Video) How To Use TikTok Marketing To Make Your Business Go VIRAL

Watch Videos - Open the app and accordingly you will see food with various unique nonsense videos. Press and watch a few to feel the platform.

• Create your own videos: Don't look for the quality of the expert videographer. Most of the videos posted on TikTok are made by the customers themselves. Start recording with your phone, add channels, use cool effects like front zoom, spray stickers and much more.

• Follow Accounts You Like – Browse other competing companies on TikTok and like their accounts so you can follow them and see what kind of content they post. Also, feel free to follow the industry juggernauts and check out their demo campaigns.

• Buy virtual currencies: TikTok allows customers to buy virtual currencies with real money. At that time, you will use them to donate virtual gifts from others.

TikTok for Business: Try Different Types of Content

Once you've asked about your competitors and know that your group of people are on TikTok, it's time to create content for your business. While it certainly makes for a fun lip sync video, there are many other options you can use to promote your business:

• Introduce yourself and your group with a fun theme that captures the quintessence of your business.

• Give your followers a cheeky tour of your workplace so they can see where the haunting takes place.

• TikTok can be a great place to share exciting stories. Do you have a winning story about how you started trading? • Instead of telling people how great your product or benefit is, see if valued customers would like to share a lot of words about it in a video.

• Does your trade have a special title? Make a video explaining why you chose this title and the story behind it.

• Many small businesses have running mascots. TikTok customers appreciate videos of lovely creatures.

• Does your business provide money or services to your community? Share this and why it really matters to your business.

• What is the manufacturing process of your product? Show people how to complete the process step by step. On TikTok, time-lapse videos are extraordinarily popular.

•Are you passionate about helping other people establish their own business? Make tutorials available on how to do this.

On TikTok, you can communicate information about your business in a number of ways. It's important to remember that TikTok consumers like unique and fun videos. They are not interested in listening to a speaker explain how to use a product or why theirs is the best. They want to witness a compelling product story.

It's a no-brainer to tell a story to your audience. To get started, create an image that is bait, encourage people to follow through, and watch the full movie. Once you choose the right photo, make sure to add great effects to it. There are plenty of free filters available online, so be sure to update them.how to install photoshop actionsand be creative.

Use as appropriate hashtags

You need to do hashtag research if you want your work to be discovered. Which hashtags are popular, which hashtags does your target audience use, and which hashtags are relevant to your business? You can't just trend with any hashtag; The hashtags must be relevant to your video. Users who click on it will be disappointed and will not want to return to their account.

Make sure to use relevant and famous hashtags every time you upload a video on TikTok. Keep in mind that TikTok is primarily meant to be a source of entertainment, not a sales pitch. They are looking for nice content to keep them entertained. To grab the attention of your audience, use hashtags strategically.These are some of the most popular hashtags on TikTok.

Curate User Generated Content

By creating your own videos, promote your business and TikTok brand awareness can help your customers. I came here with a hashtag. Use the hashtag in your business if your customers use it to post or TikTok about merchandise. You can also use the paid hashtag challenge (which I'll talk about in more detail below).

Therefore, leads are the best marketing vehicle for your business. For example, if you look at TikTok's design perspectives, the user can use a rental car, the dress will be a little on the street, but not in the commercial hashtags for people who wear clothes. This leads to the purchase of rare sites, all TikTok.

(Video) Benefits of a TikTok Business Account

Get started with TikTok for small business

TikTok for small businessIt's a great approach to expose your business to new customers. TikTok users are highly engaged, enjoy sharing content, and use the app multiple times a day. Small businesses can use music to connect with their target audience, show their creative side, and add humor to their messages. Remember, this is a forum for having fun and being creative, not for serious high-pressure sales.

TikTok for Small Business helps you create commercials, getting your brand in front of the right and relevant people and increasing engagement. verifybusiness learning centerto get answers to your questions and tips on how to be successful on the platform. TikTok is getting more popular every day. So act before it's too late.


1. How TikTok's Algorithm Figures You Out | WSJ
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2. How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)
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3. How To Run TikTok Ads in 2023 (FOR BEGINNERS)
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4. Instagram Account Types: Which Is Right for You? Personal, Creator, or Business?
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5. Instagram Marketing For Small Business (2023 UPDATE)
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6. How The Pros EXPLODE Their Business Using REELS, TIKTOK & SHORTS (Exact Weekly Method)
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