Wix vs. Squarespace: What's the Best Website Builder for 2023? (2023)

Some debates are old: peanut butter or jelly? The red pill or the blue pill? And if you are setting up a new website and need a good onecontent managementSystem, Wix or Squarespace? Both have established themselves as the best options thanks to their professional designs and layouts.overall usability. But what should your choice be?

Wix vs Squarespace: An Overview

like our twoWix ReviewAnd our Squarespace review shows that these are both great CMS options, and the comparison between Squarespace and Wix is ​​close.

Who is Wix for?

Wix is ​​for portfolio owners (artists, photographers, writers, musicians, graphic designers), small businesses, restaurants, and startups. It's for anyone who needs to take care of other things besides developing code and maintaining a sophisticated backend. It may be a bit too small for larger organizations. Still, most independent entrepreneurs and small and medium-sized businesses will love it.

Who is Squarespace for?

square space tooWix-AlternativeIt's a good choice for just about everyone, especially creatives with portfolios, service-oriented businesses, bloggers and eCommerce gamers looking to showcase their work, or anyone looking to build a brand. While its widget and integration limitations mean it might not be the best for complicated site builds, it is streamlined and efficient. If you want to showcase your work or focus on a website that not only looks good but is easy to build, you might not miss the other options.

Wix vs Squarespace: Features

What does each CMS really contribute? The capabilities are in the features.

What Wix Offers

Wix is ​​ideal for all your small business needs. It even has eCommerce capabilities built in. You can also check yoursmarketing analysisfrom the practical functionality of the dashboard. When you're ready to launch into selling, you can integrate this feature into your current Wix site and even enable automation.

Wix vs. Squarespace: What's the Best Website Builder for 2023? (1)

Make shopping super easy on your Wix website without the need for separate software or another website to host a store. Image source: author

wix isone of the few website buildersIt allows you to animate text and images, which can add an interesting accent to your site. This feature and its drag and drop editing capabilities make building a website a breeze.

Additionally, Wix allows you to add more than one user and even additional sites that you manage, giving you a bird's-eye view of all your web properties from one centralized dashboard.

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What Squarespace offers

If there's one thing Squarespace is known for, it's beautiful and professional themed templates. They are perfect for any business, from restaurants tochurch website builders! With over 100 themes available and Squarespace's guided process to help you narrow down your choices, it's easy to choose and edit the perfect theme to create beautiful blogs, home pages, and landing pages. And if you change your mind, you can switch Squarespace templates without losing any content.

Wix vs. Squarespace: What's the Best Website Builder for 2023? (2)

Squarespace's beautiful templates are categorized by type and niche. Image source: author

Squarespace is great for content-rich sites because you can have multiple users and schedule posts in advance. Plus, embedding images is easy thanks to the Unsplash photo search engine built directly into the platform, or you can opt for paid photos with the Getty integration.

However, are you thinking of moving away from content and closer to sales? You can also use Squarespace Commercefor ecommerce marketing, sale, payment options, etc.


It's a tie! If you compare Wix and Squarespace in this category, they both have strong features and offerings that differ enough that choosing between the two isn't very comparable.

Wix vs. Squarespace: Support

Having good features is all very well, but what if you get stuck in the build phase? This is where outstanding support is key.

What Wix Offers

Another jewel in Wix's crown is its excellent support. There are online resources that can be explored in the Help Center, and Wix also has an online ticket system for more direct help with specific questions. Online resources are extensive, well organized, and searchable on almost any number of topics.

Wix vs. Squarespace: What's the Best Website Builder for 2023? (3)

The Wix Support Center allows you to narrow down questions by topic or contact support if you get stuck. Image source: author

Wix offers all the support, even free accounts. With phone support from 8:00 am to 8:00 pm weekdays and a chatbot that responds in moments, you're covered by the support page. Also, the staff is very helpful and responsive so you never feel lost.

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What Squarespace offers

Squarespace is still known for its excellent support. You can email them 24/7 or live chat with them anytime from 4 a.m. to 5 p.m. m. to 8 p.m. m. Monday to Friday. The chat starts with an automatic confirmation and then connects you with someone real in a few moments. There are also many resources online.

One thing that is not available is phone support. This feature may not be a big deal for some, while others will lose the ability to check what's going on or where they're stuck with an account manager.


While they both have an incredible amount of support, Wix beats Squarespace thanks to the fact that they also offer phone support, as sometimes talking to someone about it can really help.

Wix vs Squarespace: Ease of Use

Most of us are not web developers, so being able to easily navigate and use the software is a must.

What Wix Offers

Wix is ​​the best optionBuild a website from scratch, as it offers two ways to get started depending on your comfort level. The first option is Wix Editor, a drag-and-drop editor for creating the pages that gives you full control over the graphics and layout without having to build and code the back-end infrastructure.

The second option is Wix ADI, and it creates your site practically for you. Just answer a few questions about what you want your site to do, and then Wix will create your perfect site, ready to edit and customize.

Once you have created your website, editing is also very easy. Wix offers live editing, i. h You can change your pages as they appear online and then save and republish them. That way you don't have to worry about downloading something before you edit it or losing sight of what it will look like when you go live. You can also make big changes, e.g. For example, easily duplicate a site, delete it, or add collaborators. Total,basic and detailed website managementIt's child's play.

Wix vs. Squarespace: What's the Best Website Builder for 2023? (4)

From your Wix dashboard, you can drill down or complete actions on your site. Image source: author

What Squarespace offers

Using Squarespace is a clean and uncluttered experience with a dashboard that doesn't overwhelm you. It is also quite easy to use, but there are also manySquarespace-Tutorialswho can walk you through setting up a website step by step if you need help getting started.

Although there is no drag and drop capability, the sequential and click-based building model is still quite easy to use. If you can stack sections or follow rivers then all is well.

(Video) Squarespace VS. Wix ultimate comparison for 2023 - what to use?

You can also make Squarespace as simple or verbose as you like. For example, you can choose your website colors from a standard color picker or go deeper with a gradient picker and hex code.

Wix vs. Squarespace: What's the Best Website Builder for 2023? (5)

You can make your Squarespace site look super custom without feeling confused about setting it up. Image source: author


Wix wins again, thanks to its super intuitive platform that allows you to drag and drop your pages and also edit them live.

Wix Pricing vs. Squarespace

Any CMS you use should fit your budget! The price is crucial to ensure that you can afford what is needed.

What Wix Offers

Wix starts strong with the rare offer of a long-term free plan. So if you just need something small or want to set up an online portfolio, you don't even have to worry about budget. The basic plan also comes with many features.

The next level is just $13 per month. It offers the ability to own your domain name, remove ads, access premium features, and more. For little money you get a lot for your money.

What Squarespace offers

Squarespace offers a two-week free trial, but doesn't have a free plan option. However, the plans are cheap, from $12 per month up to $40 per month, which is much cheaper than many other content management systems. However, it sacrifices some of the features available in other systems like WordPress or even Wix.


This is almost a tie again for a few reasons. They are technically the same price, but the fact that Wix offers a free plan only gives it a slight advantage.

Wix vs Squarespace: integration with other software

Sometimes a CMS needs to go beyond its own innate capabilities to meet all your expectations.

What Wix Offers

Wix has a lot to offer. With hundreds of plugins and integrations available, you can extend the core functionality, including eCommerce functionality, PDF creation, form builder and landing pages, etc. Thanks to these many integrations, you can use Wix to scale yours.marketing website, a.

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What Squarespace offers

While Squarespace has some integrations, the emphasis is onfew. Most of them focus on the e-commerce side of things, which is a great argument for a store, but not so much for a normal website.


Wix takes these. It has a lot more integrations than Squarespace and gives you a lot more options.

Wix vs Squarespace: Auto Save

It may seem small, but we all know that feeling of accidentally losing work, and that's where autosave comes into play.

What Wix Offers

Thanks to its live editing capabilities, Wix saves for you on the go. You don't have to worry about crashes or forgetting to press a key because it works like Google Drive. When you're done editing, all you have to do is click "Update".

What Squarespace offers

By contrast, Squarespace requires you to manually save your work. Also, there is no patch restore. So if you lose content or accidentally delete something, or your WiFi goes down, you're out of luck.


Wix wins again by a landslide. Knowing that his work is always safe and secure dispels almost all fears.

How They Compare: Wix vs. Squarespace

The Winner: Wix Narrowly Wins

Both CMS platforms have a firm grip on the market, but Wix is ​​too strong in the Squarespace vs. Wix. Answering the question "Is Wix or Squarespace better?" It's tough, but Wix ultimately wins for us.

With automatic saving of your work, a free plan, a world of integrations, and top-notch user support, it's a tough competitor to beat.

However, if you're looking for a portfolio site that has beautiful aesthetics above all else (and you're willing to pay a monthly fee), Squarespace might be the way to go.

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